About us

Technical people, non-technical personalities

We've run 8-figure Shopify+ stores ourselves. Then, we learned to code.


The Team

Will McLellarn
Founder / Lead Developer

Former Director of eCommerce at Perfect Keto, 8-figure Shopify+ Store. Passionate MMA fan.
Adam Pedevilla
Frontend Developer / Designer

Designed iOS and Desktop Apps reaching millions of users. Avid Outdoorsman.
Willy Rios
Backend Developer

Built largest tourist eCommerce app in Costa Rica. Daily surfer. Pura vida!

Client Feedback

Take it from them

We've grown with our merchant clients, which we're immensely proud of.

Our Numbers

Our client pool collectively does over $150mm in annual revenue on Shopify.

Happy clients


Projects completed


Years in business


Will is a rare combination of technical and insightful. He built us a custom app to optimize our quarterly subscription boxes, built reporting of top of it, and feels like he's part of the team. We really appreciate him.

Stefanie Borys
CTO, LitJoy Crate

Will was an integral part of standing up our headless website. He worked seamlessly with our internal team and we could not be happier with the result.

Jeff Nobbs
CEO, Zero Acre Farms

The Cardinal Team developed an MVP of a back-in-stock app using Stripe, Shopify and Recharge. He moved efficiently, got the MVP done on the right timeline, and brought ideas to the table too.

Wilson Hung
Founder, GetARPU Shopify App

We used the Cardinal team as a sounding board in our massive migration to Shopify. They gave us great insights and helped us architect the right flows for our customer base.

Dan Fink
Director of Product, ButcherBox
Let's make something great together.